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Who wants to live more?

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Who wants to live more?
In today’s world, everyone seems to be on a quest for longevity. And in this pursuit for longevity, everyone eventually faces that pivotal moment—where the focus shifts from living more to living well. Even if, living more is the absolute trend right now.

For women, this often coincides with menopause, a biological milestone that dramatically shifts the perception of aging and vitality (unfortunately).

But what does menopause have to do with longevity? And, in a similar vein, what compels men to start wanting to also “stop the clock” and take control of their aging process?

Menopause and midlife transitions—though physically distinct—are both deeply connected to the human quest for longevity. Menopause is a natural phase of aging that pushes women to confront their body’s changing needs, often leading to a heightened awareness of health, wellness, and the possibility of living a longer, stronger life.

Many women find this period to be a catalyst for redefining their priorities, embracing new health practices, and optimizing their well-being in ways they hadn’t before.

For men, the desire to maintain youth often takes shape later, in what’s colloquially known as a “midlife crisis.” This phenomenon, while less biologically defined than menopause, triggers similar reflections on time, health, and vitality.

When men begin noticing their energy and sexual drive dipping, strength faltering, or stress taking its toll, they too embark on their own mission to hold on to youth.

The triggers for this shift? Both men and women experience hormonal changes, a changing body image, and a cultural narrative that tells them aging is something to combat.

While menopause is a sudden marker for women, men’s journey to longevity often starts when they begin to feel the creeping signs of aging—whether it’s greying hair, slower recovery times, or that quiet realization that their peak physical years are behind them.

But what if, instead of merely seeking to stop the clock, we reframed aging as an opportunity to live better? Menopause, midlife crises, and everything in between could be seen as springboards to achieving a deeper, healthier sense of longevity. The focus shifts from resisting the inevitable to making the most of each phase—empowering women and men alike to live stronger, smarter, and with a sense of purpose.

Longevity isn’t about running from ageing. It’s about evolving in a way that respects our changing bodies and minds. And that’s a challenge worth embracing for everyone.

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