Home CEO's Blog Middle age and the struggle of setting and achieving new (health) goals

Middle age and the struggle of setting and achieving new (health) goals

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For Longevity, of course….

Middle age often brings about a time of reflection and introspection, leading many individuals to consider their overall well-being and set new health goals. However, this seemingly straightforward task can become a daunting challenge for various reasons.

Let me share with you what I see AND feel during my consultations with my health curation clients, most of them being 40-60 years old, and some food for thought if you are at this stage in your life.

So, the three common factors contributing to the struggle middle-aged individuals face when trying to establish new health goals are the ones below, with procrastination being a significant hindrance.

Busy Lifestyle:

One of the primary obstacles middle-aged individuals encounter in their pursuit of health goals is the relentless demands of a busy lifestyle. Juggling career responsibilities, family obligations, and personal commitments can leave little time for self-care. As work and family take centre stage, individuals may find it challenging to prioritize their health amidst the chaos of everyday life. The result is often a neglect of personal well-being, leading to a hesitancy to set and commit to new health goals.

Fear of Failure:

Middle age can bring with it a fear of failure that may not have been as prominent in earlier years. As individuals accumulate life experiences, successes, and setbacks, the prospect of not achieving health goals becomes more daunting. The fear of falling short or not meeting expectations can paralyze individuals, preventing them from taking the necessary steps toward better health. This fear can be particularly potent when faced with the realization that time may be running out to make significant lifestyle changes.


Procrastination, the act of delaying or postponing tasks, is a pervasive issue that affects people of all ages but can be particularly pronounced in middle age. The mindset of “I’ll start tomorrow” or “I’ll make healthier choices next week” can become a harmful habit that delays the initiation of health goals indefinitely. Procrastination can stem from a variety of sources, including a lack of motivation, fear of change, or the belief that there will always be a more convenient time to begin. Overcoming this tendency to procrastinate is crucial for middle-aged individuals seeking to establish and maintain new health habits.

From the above it seems like middle age presents a unique set of challenges when it comes to setting AND achieving new health goals. With the achieving part being the really hard one.

A busy lifestyle, fear of failure, and the pervasive issue of procrastination can all contribute to the struggle faced by individuals during this stage of life.

However, it’s important to recognize that it is never too late to prioritize one’s health. By acknowledging these obstacles and taking small, consistent steps towards change, middle-aged individuals can break free from the cycle of inaction and work towards a healthier and more fulfilling life.

Especially nowadays with so many tools available to really do it.

Longevity is no longer a utopia.

Harroula Bilali, BSc MMedSc

As the saying goes, “The best time to plant a tree was 20 years ago. The second-best time is now.” Embracing this perspective can serve as a powerful motivator for middle-aged individuals to overcome their struggles and embark on a journey towards improved health and well-being.


Get ready, set, go….

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